Dēpology is leaving ~$210K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Dēpology
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: DEPOLOGY10 gets you $10 off
Preview Text: Real actives, real results. Your $10 off is here
HERO MODULE
Hero Approach: Direct
H1: Your Skin Starts Here
Subhead: $10 off, code inside
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You signed up because something about Depology caught your attention. Here's your $10 off to put that curiosity to work. Use code DEPOLOGY10 at checkout, valid for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start With What Works
Deepcare+ Serum-Infused Micro Dart Patches Active ingredients delivered beneath the skin's surface, not just on top of it
Matrixyl® 3000 Collagen Serum More Matrixyl® per drop than almost anything else on the market
Peptide Complex 10% Argireline™ Serum Smooth expression lines without a needle in sight
Matriplex™ Peptide Intense Cream Restore bounce and firmness in one step
Peptide Complex Wrinkle Defense Eye Cream Hydrate and smooth the area that shows age first
Replenish & Repair Under Eye Patch. 15 minutes, visible reset
2
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When we started Depology, we had one argument we kept coming back to: most skincare products never actually reach the skin.
You apply them. You feel like you're doing something. But the skin barrier does exactly what it's designed to do. It keeps things out. So the actives sit on the surface, the packaging looks impressive, and nothing much changes.
That frustration led us to Seoul. Korean skincare labs had already solved problems that the rest of the industry was still calling impossible, and we wanted to build something inside that infrastructure. Formulas made with real rigor, reviewed by real physicians, and tested on real skin before they went anywhere near a customer.
Our first product was a micro-dart patch. Tiny dissolvable tips that carry active ingredients directly beneath the skin barrier, into the tissue where change actually happens. That one product set the standard for every formula we've made since.
I'm proud of what this brand has become, and I'm glad you found us.
If you have any questions about where to start or which products are right for your skin, just reply to this email. I read these.
Your $10 off code is DEPOLOGY10. It's good for the next 14 days if you're ready to try something that works differently.
– Alex
CEO & Co-founder, Depology
3
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INBOX MODULE
Subject Line: Most actives never reach your skin
Preview Text: A dermatologist in London. A Seoul-based MD. One formula standard.
HERO MODULE
Hero Approach: Curiosity
H1: Not All Serums Are Equal
Subhead: Here's what most brands skip
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most skincare brands list an impressive ingredient on the label, then bury it so deep in the formula it can barely do anything. Depology was built specifically to fix that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons This Brand Is Different
Infographic: Checklist
- Deepcare+™ micro-dart technology drives actives beneath the skin barrier. Not just onto it
- Matrixyl® 3000 listed 3rd in the formula, not 10th. A meaningfully higher active load per drop
- Made in Seoul's precision K-beauty labs, not undisclosed contract facilities
- Every formula is dermatologist tested and clinically verified before it ships
- A board of practicing physicians. Including a London hospital dermatologist. Reviews each product
- Formulated for sensitive skin and pregnancy-friendly, so it works for more people, not fewer
Products Shown
- Matrixyl® 3000 Collagen Serum. High-concentration peptide serum that firms and plumps
- Peptide Complex 10% Argireline™ Serum. Targets expression lines with clinical precision
- Deepcare+® MicroOperator Boosting Cream. Entry-level Deepcare+ for daily skin renewal
4
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INBOX MODULE
Subject Line: You opened, but didn't order
Preview Text: Eight days left before it's gone
HERO MODULE
Hero Approach: Direct
H1: Still Thinking It Over
Subhead: Your $10 off is waiting
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
No judgment. Sometimes you need a little more time. Your code DEPOLOGY10 is still active, but it does expire in 8 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Bestsellers Worth Coming Back For
Deepcare+ Serum-Infused Micro Dart Patches The patch that started it all, 2,130+ reviews
Matrixyl® 3000 Collagen Serum. 3,523+ five-star reviews and counting
Peptide Complex Wrinkle Defense Eye Cream The eye area deserves more than an afterthought
Matriplex™ Peptide Intense Cream Firmer, smoother skin without a complicated routine
Retinol Radiance Rescue Body Lotion Retinol for the skin below the neck
Replenish & Repair Under Eye Patch A 15-minute reset whenever you need one
5
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INBOX MODULE
Subject Line: Where cheap serums cut corners
Preview Text: Here's what most brands won't put in writing
HERO MODULE
Hero Approach: Question
H1: What Are You Actually Paying For
Subhead: The comparison most brands avoid
Cta Button: Shop Depology
MODULE 2: TRANSITION COPY
Most anti-aging serums look the same on the shelf. The difference is what's actually in them. And how far it gets into your skin.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Depology vs. The Typical Competitor
Infographic: Table
- Ingredient delivery. Depology: micro-dart technology drives actives beneath the skin barrier | Typical competitor: topical application sits on top, skin barrier keeps most of it out
- Active concentration. Depology: Matrixyl® 3000 listed 3rd in formula, high active load | Typical competitor: Matrixyl® listed 8th–12th, trace amounts
- Manufacturing. Depology: Seoul precision K-beauty labs, disclosed origin | Typical competitor: generic contract facilities, origin often undisclosed
- Clinical verification. Depology: every formula dermatologist tested and clinically verified | Typical competitor: marketing claims, no disclosed clinical testing
- Medical oversight. Depology: board of practicing physicians reviews each formulation | Typical competitor: ingredient lists assembled by marketers
- Skin inclusivity. Depology: sensitive skin safe, pregnancy-friendly | Typical competitor: many formulas too aggressive for sensitive or pregnant skin
- Price transparency. Depology: what you see is what you get, Afterpay and Klarna available | Typical competitor: similar pricing, fewer flexible payment options
Products Shown
- Deepcare+ Serum-Infused Micro Dart Patches. The delivery system competitors haven't matched
- Matrixyl® 3000 Collagen Serum. More active ingredient per drop than the alternatives
6
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INBOX MODULE
Subject Line: 3,523 reviews on one serum
Preview Text: Real people. Real skin. Here's what they said.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word For It
Subhead: See what customers say
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We could keep telling you what Depology does. Or we could let the people who've actually used it do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Are Saying
Infographic: Numbered List
- "I was skeptical about the micro-dart patches. I thought it was a gimmick. After two weeks, the lines around my eyes genuinely softened. Nothing else has done that for me.". Sandra M.
- "Sensitive skin, rosacea history, and I was nervous to try anything new. No reaction at all. My skin actually looks calmer.". Priya K.
- "The Matrixyl serum arrived and I used it the same night. My skin felt plumper the next morning. A week in, my husband noticed without me saying anything.". Claire T.
- "I've spent way more on serums that did way less. The ingredient concentration here is the real difference. You can feel it.". Diane R.
- "Fast shipping, great packaging, and the product actually works. I've reordered three times.". Michelle S.
[NOTE FOR NICK: These reviews were reconstructed as placeholders. Real verified customer quotes should be pulled from Okendo, Judge.me, or your Klaviyo review integration before this email goes live. Each placeholder is written to handle a different objection: results skepticism, sensitive skin concern, speed of visible change, value vs. Price, and repeat purchase confidence.]
Products Shown
- Deepcare+ Serum-Infused Micro Dart Patches. 2,130+ reviews, 4.4 stars
- Matrixyl® 3000 Collagen Serum. 3,523+ reviews, 4.6 stars
- Peptide Complex 10% Argireline™ Serum. 926+ reviews, 4.7 stars
7
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INBOX MODULE
Subject Line: Code dies at midnight tonight
Preview Text: DEPOLOGY10 expires at the end of today
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use DEPOLOGY10
MODULE 2: TRANSITION COPY
Your $10 off expires tonight. After midnight, code DEPOLOGY10 stops working. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use Your $10 Before It's Gone
Deepcare+ Serum-Infused Micro Dart Patches The one that started Depology, still the bestseller
Matrixyl® 3000 Collagen Serum The highest-concentration Matrixyl® formula most people have ever tried
Peptide Complex 10% Argireline™ Serum Smoother expression lines, no injections required
Matriplex™ Peptide Intense Cream One step to firmer, bouncier skin
Peptide Complex Wrinkle Defense Eye Cream The eye area is where age shows first
Replenish & Repair Under Eye Patch. 15 minutes while you rest, visible difference when you look
8
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Hey. I noticed you hadn't grabbed anything yet, and I just wanted to reach out personally.
No pitch here. If Depology isn't the right fit, that's genuinely okay.
But if you've been sitting on it because something felt unclear. An ingredient question, not sure which product to start with, wondering if it'll work for your skin type. Just reply to this email. I'll give you a straight answer.
A lot of people come to us after years of trying things that didn't move the needle. The difference with Depology tends to be the delivery system and the active concentration. Not marketing language. Actual formulation decisions that change what your skin receives.
If that's the kind of thing you're looking for, I'd love to help you find the right starting point.
Your code DEPOLOGY10 expires very soon. If you want to use it, now is the time. $10 off your first order, applied at checkout.
Either way, thanks for being here.
– Alex
CEO & Co-founder, Depology
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.